We are expected to consistently churn out email after email if we want to build a strong relationship with our subscribers... but we can't always be "switched on".
Whether you send newsletter emails once a week, twice a week, or even every single day... it gets overwhelming at times.
Sometimes we just don't know what to send our subscribers.
Maybe it's a tiring week and we just don't feel like sending an email out... (although we know we have to. Of course.)
Sometimes we don't feel particularly creative or inspired.
Sometimes we are so busy with all the other things in our business and personal lives, our email list gets neglected.